12. Get N or get out!
Punny.
11. “My friends are knocking down my door to get into my Commodore 64″
Commodore used the highly difficult sales tactic of rhyming to sell their Commodore 64…awesome…
10. “Segata Sanshiro”
This was used in commercials in Japan and translates to, “you must play Sega Saturn.” The television commericials starred a martial artist forcing kids to play the Saturn. It’s hilarious. Really, it is. I guess the only thing wrong with this is that it shows Sega FORCING children to play their games.
9. “It’s Thinking”
I’m a Dreamcast fan and when I hear that whisper I get goosebumps, but this slogan makes no sense. How can a Dreamcast think? It can’t even play DVDs!
8. “Touching is Good”
This was from the Nintendo DS and I think Nintendo was trying for the pedofile market.
7. “Now you’re playing with superpower!”
This was used for the Super Nintendo and besides being kinda lame, this isn’t that bad. The problem is that Nintendo used close to the same slogan for the NES (“Now you’re playing with power!”)and for the Gameboy (“Now you’re playing with power…PORTABLE power!”). All in all, this lame slogan lasted almost a decade.
6. “Genesis does what Nintendon’t”
Sega put this ad in gaming magazines during the hieght of the 16-bit console war. I remember seeing it with an add for Michael Jackson’s Moonwalker. Moonwalker. Enough said.
5. “To be this good would take Sega ages”
Commodore tried to take a blow at Sega when it used this slogan for it’s Commodore CD32. This is sad because this only appeared on a Billboard outside of the Sega headquarters and it marked the height of Commodore’s advertising – ever.
4. “Play it Loud”
Why should I play it loud, Nintendo? I have neighbors.
3. “Who are you?”
This campaign relied on a bunch of people dressed in Nintendo character suits and asking, “who are you?” I still don’t understand.
2. “Do the math”
This was Atari’s slogan for the Jaguar, but if you “do the math” the Atari Jaguar is really only really a pseudo-64-bit.
1. “U R NOT E”
Sony Playstation – The “E” was red and it was supposed to read, “you are not ready.” Dumbest slogan ever.
1 Comment
March 1, 2007 at 11:34 AM
I’m pretty sure Segata Sanshiro is actually one of the BEST marketing campaigns in the history of video games. Have you watched all 20 some-odd commercials yet? Every one isn’t him just beating up little kids. He sometimes beats up adults, frolicks w/ a beautiful woman, and trains hard in the woods. Towards the end of the Saturn’s lifespan, Segata Sanshiro deflected a missle that was targeting the SEGA reps who were designing the Dreamcast (NO JOKE).
HE SACRIFICED HIS OWN LIFE SO THAT THE DREAMCAST COULD LIVE.
‘Nuff Said.
Yeah I always thought the “Play it Loud” one was one of the dumbest, too… it really has nothing to do w/ video games; unless the major selling point for the consumer is the sound.